A couple of weeks ago I was speaking to a client, and they asked me a very simple question… Should we digitally transform?
Reflecting on this question, I responded with a simple counter-question, being, why do you think you need to transform?
As technology changes and businesses grow, there is increased pressure from consumers to ‘get with the digital age’, but do you really need to?
Yes, updating your internal systems and applications is always a good idea, mainly for the sake of security, but do you really need to go to all the effort of a digital transformation project just because everybody else is? The short answer, No!
Digital transformation should be driven by the value that it is going to provide to your customers, not because everybody else thinks it is the right thing to do. If your organisation deals with its customers on a face-to-face model, what benefit would be gained from a digital transformation? Your business shouldn’t have to change its core offerings because of technology changes.
You might look at refreshing your website, or maybe adding some new form of communications such as live chat, or online booking, but that doesn’t require a full transformation.
Keep that in mind when you here the buzzword ‘digital transformation’. What will my business benefit from it, and how will my customers use it?
Food for thought.